Top Story


Home >> International >> Article

IBF to take up service tax issue with government

Font Size   16
IBF to take up service tax issue with government

At the annual general meeting of the apex body of broadcasters held in Delhi yesterday, the Indian Broadcasting Foundation, decided to push the government to defer the levy of 5 per cent service tax for a period of five years. IBF has set up a high powered panel to take up the issue of service tax with the government and will be presenting their case to the Finance minister.

Headed by Anil Baijal, CEO, Prasar Bharati and president of IBF, an industry delegation comprising Star TV CEO, Peter Mukherjea, Sony TV CEO, Kunal Dasgupta, Zee TV chief, Sandeep Goyal, Sahara TV’s Mahesh Prasad and Aaj Tak’s G Krishnan would be making a presentation to the finance minister soon on why the broadcasting industry is opposed to the service tax.

The delegation would also approach the information and broadcasting minister Sushma Swaraj to plead its case.

Though a proposal to raise advertising rates by 5-10 per cent has been floating around in the industry, the IBF made it clear that it would have to be an individual decision at each company’s level.

The taxable service, according to the government, is any service provided to a client by a broadcasting agency or organisation in relation to broadcasting. This has been interpreted by the advertising industry, according to the sources, as it being exempt from the service tax, which should be paid by broadcasters.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...