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IBF to set up committee to review the TV rating systems

05-January-2001
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IBF to set up committee to review the TV rating systems

The Indian Broadcasting Foundation (IBF) has decided to set up a committee to review the TV rating system in India. At present, in the absence of any uniform guidelines, independent agencies rate programmes on various TV channels based on proprietary parameters.

The IBF committee is expected to present a final report in the next three to four months. The committee will have representatives from all major broadcasters/TV channels. Once the IBF review committee comes out with its reports, independent rating agencies that broadcasters subscribe to will have to conform to the guidelines in the report.

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Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.