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International IBF sets up committee to investigate TRP imbroglio

IBF sets up committee to investigate TRP imbroglio

Author | NULL | Monday, Jan 01,1900 8:42 AM

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IBF sets up committee to investigate TRP imbroglio

Two weeks after the meeting between the rating agencies and broadcasters on the controversial people-meter panel leak, the Indian Broadcasting Foundation (IBF) has set up a committee to investigate the issue.

The IBF committee will have to submit a detailed report on its investigation of the TRP imbroglio within the next three weeks. This committee comprises executives from Star, Sony Entertainment Television (SET), Zee Network, Enadu, Sun and Doordarshan.

The move to set up the committee assumes significance in the light of the fact that one of the IBF members had recently demanded suspension of the publication of TAM and INTAM ratings till these were revamped.

Ever since the people-meter lists for Tam and Intam television rating points (TRP) leaked last month in Mumbai and Chennai, the broadcasting industry has been in a tizzy. The reason is that TRPs are the very basis of advertising revenues for these broadcasters.

To probe into how TAM/INTAM lists were leaked into public domain and to find a solution to the problem, broadcasters, under the IBF umbrella, had met Tam and INTAM chiefs in Mumbai on September 14.

IBF members, including Subhash Chandra (Zee Telefilms Ltd), Peter Mukherjea (Star India), Mahesh Prasad (Sahara India TV), Deepak Shourie (Discovery Channel) and Kalanidhi Maran (Sun TV) met in Mumbai over the week-end, and decided to continue subscribing to the present rating system till the committee submits its recommendations.

Although broadcasters and rating agencies decided that there would not be any suspension of the publication of the TAM/INTAM ratings, Zee CEO Sandeep Goyal recently shot off a letter to ORG-MARG CEO Titoo Ahluwalia, thereby sparking another round of controversy.

According to sources, in his letter to Mr Ahluwalia, Mr Goyal sought suspension of the publication of TAN/INTAM ratings immediately. The data provided by TAM and INTAM is ‘seriously influenced’, the letter suggested.

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