Aao Josh Mein, a music video shot for Ford Ikon, won a silver in the Promotional category at the Calcutta Ad Club Awards. This was among the 11 awards that won HTA the Agency of the Year title.
Aao Josh Mein, released to mark the anniversary celebrations of the Ikon, the video takes the viewer through a racy few minutes, involving a lead singer in a rock group, a drummer girl and a Ford Ikon. The video has music by Shankar Mahadevan and lyrics by Javed Akhtar. Two more awards were won by creative work done out of HTA Madras—the Aquafina film, in the categories Best Campaign and Best TV spot for Consumer non-durables.