exchange4media news service
Close on the heels of winning prestigious Reckitt Benkieser''s 60% of Indian business, HTA Delhi has won the advertising business of Havells, Havells Crabtree and Crabtree Frattini group of companies.
This new business was won last week and is particularly important as this represents a new segment or area, which was untapped earlier by any big agencies. The size of the account is not known. Havells manufactures electrical wires and electrical accessories and Havells Crabtree manufactures modular switches while Crabtree Frattini manufactures bathroom fittings & accessories including water faucets. Bashob Dey, Account Planning Director and Surajit Ray, Client Services Director along with their teams were the spearhead as regards winning this new business.
exchange4media had reported in March that HTA was in discussions with Reckitt Benckiser India and two weeks back had reported that Delhi has won part of Reckitt''s Indian business. The agreement between HTA and Reckitt Benckiser starts formally from 1st July 2002 though preliminary meetings are expected to begin in mid May itself.
All this has got the hopes of the Delhi office soaring high. Earlier in the year HTA Delhi was awarded the Chairman''s award and has regarded as the best office in Asia Pacific. Subsequent to this new account wins, Jagdip Bakshi who started looking after HTA Delhi operations couple of months back has congratulated his fellow HTA Delhi executives and exhorted them to build on these recent gains and aim to be the best agency office not only in Asia Pacific but in the whole world. With HTA Delhi office striving for excellence and not resting on its laurels, it would be interesting to watch Bakshi''s team in coming months. Are other HTA offices listening?