Top Story

e4m_logo.png

Home >> International >> Article

HTA , Contract freeze salary increments till September

11-July-2001
Font Size   16
Share
HTA , Contract freeze salary increments till September

The effect of the global slowdown has finally begun to take its toll. India’s largest advertising agency, HTA and Contract has frozen salary increments till September.

A subdued income growth may have prevented HTA, which has close to 1,200 employees, from offering increments. Same is the case with Contract, which has around 250 employees. Indian agencies get more than half of their revenues from multinationals and about 80 per cent of earnings comes from American companies.

Professionals in HTA and Contract said the freeze was a global directive from their parent company, the London-based WPP Group, and that the decision had nothing to do with the performance of the Indian operations.

In fact, group chairman Martin Sorrell is understood to have given directions to WPP agencies worldwide not to go ahead with their annual increments. The decision would impact the pay packet of every employee of the group. Interestingly, Ogilvy & Mather, another group agency, is going ahead with salary increments.

Tags

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions

Perfumes are invisible and these new ads from Skinn create a story out of this

New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking