Top Story


Home >> International >> Article

Hrithik, Aishwarya to endorse Coke

Font Size   16
Hrithik, Aishwarya to endorse Coke

Coca-Cola India is finally, unleashing its much-talked about summer commercial of the year featuring for the first time the two megastars and its endorsers—Hrithik Roshan and Aishwarya Rai—for its flagship brand Coca-Cola, this weekend. Starting with 10-sec teaser ads, the company will gradually break the 90-sec campaign on all the major channels.

The new commercial revolves around the theme of ‘friendship’ captured between the two stars who are shown as best friends in a college. Set in the backdrop of college elections, the TVC shows heightened tensions between the two protagonists who have both stood for the elections.

Directed by Mr. Rakesh Roshan and shot by Mr. Baba Azmi, the film has all the trappings of a typical mega Bollywood movie: use of bright colours, foot tapping music and the lively atmosphere in the ad and of course the climax of the ad: the girl finally gives in to ensure the boy wins.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Understanding the round-the-clock nature of change, KG Suresh, Director General, Indian Institute of Mass Communication, in a conversation with exchange4media, talked about his plans to introduce a fu...

The mall has a diverse range of media formats that includes, billboards, backlit kiosk, pillar wraps, product/promotion display spaces etc.

The beauty of the internet business is that as your cost curve flattens, your revenue curve keeps growing up and that's why the valuations are so high, said Ashish Hemrajani, Founder-CEO, BookMyShow