BBC World has come out with a survey, which throws light on the attitude and activities of India’s leading consumers and decision-makers. Called Horizon 2000, the survey has been conducted by ORG-MARG on behalf of the BBC World and Starcom.
The survey covers broad areas of attitudes and outlook, media, product consumption, and daily living patterns. The complete survey results will be revealed at a series of presentations in Delhi, Mumbai and Bangalore. Some of the findings are already in the open.
The survey says that 19 per cent of respondents invest in the stock market with 20 per cent of these carrying out transactions at least once a fortnight. Also 42 per cent of the respondents have a computer at home, of whom 25 per cent use it to access the Internet.
The survey is aimed at assisting advertisers, advertising agencies, media planners and buyers.