Canton Railway Corp here has appointed WPP Group's J. Walter Thompson Co. and MindShare to handle advertising and media buying, respectively, following a four-way pitch.
The two-year contract is worth nearly $6.5 million in billings through 2003. Previously, the business was handled by Bcom3 Group's Leo Burnett Co. and its media buying arm, Starcom Worldwide.
JWT developed advertising for Hong Kong's MTR (mass transit rapid) underground train network, a KCRC competitor, from 1985 to 1998. The two companies will bid against each other to build a fourth cross-harbor tunnel in Hong Kong at the end of this year.