Top Story

e4m_logo.png

Home >> International >> Article

HLL still the top ad spender: A&M Survey

06-December-2001
Font Size   16
Share
HLL still the top ad spender: A&M Survey

Hindustan Lever Limited (HLL) which had brought down its adspend by 5.6 per cent to Rs 696.6 crore during year 2000, still retains the top advertising spender position as per the results of the latest India’s Top 200 Marketing and Advertising Spenders survey for the year 2000-01 conducted by A&M magazine.

Colgate-Palmolive was ranked a distant second at Rs. 214 crore, for 2000-01 even as it increased its ad budget by 10.3 per cent.

ITC took a 1 per cent dip in its ad budget and came at No.3 spot with Rs 183.3 crore, followed by electronics major LG by increasing its adspend by 70 per cent to Rs. 131.4 crore.

The list of Top 25 ad spend hikers in 2000-01, ranked by the rupee-value raise in spending, was headed by LG Electronics, followed by Hyundai Motors, Godrej Industries, Gillette India and Smithkiline Beecham Consumer Health.

As for India’s Top 200 marketing spenders, Air India is the surprise leader with Rs. 449 crore in 1999-2000 followed by Reliance industries at Rs. 328.6 crore for 2000-01. Indian Airlines is third with Rs. 262 crore as marketing spend for 1999-2000 while Indian Oil Corporation is fourth with Rs. 223 crore for 2000-01.

In the list of spend hikers, Reliance is followed by TELCO, LG Electronics, Jet Airways and MTNL while the list of companies which slashed their marketing spends is headed by Arvind Mills.

Tags

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

With Shikhar Dhawan as their brand ambassador, a partnership with NBA and FIFA and a Rs.10 crore marketing budget, this sporty start-up is moving strength to strength.

In an interaction with exchange4media, Sinha, the Country Head at Epsilon shared insights on the growth of Epsilon, integration of Artificial Intelligence and the future of other conventional mediums of marketing

The new brand philosophy to go live on 15th October 2017 during the telecast of Zee Rishtey Awards

The rateOOHmeter platform is based on field data of the OOH campaign universe with information on more than 400 brands, 1600 cities, over 3,000 campaigns and around 85,000 OOH inventory across formats...

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited