Hindustan Lever Limited (HLL) which had brought down its adspend by 5.6 per cent to Rs 696.6 crore during year 2000, still retains the top advertising spender position as per the results of the latest India’s Top 200 Marketing and Advertising Spenders survey for the year 2000-01 conducted by A&M magazine.
Colgate-Palmolive was ranked a distant second at Rs. 214 crore, for 2000-01 even as it increased its ad budget by 10.3 per cent.
ITC took a 1 per cent dip in its ad budget and came at No.3 spot with Rs 183.3 crore, followed by electronics major LG by increasing its adspend by 70 per cent to Rs. 131.4 crore.
The list of Top 25 ad spend hikers in 2000-01, ranked by the rupee-value raise in spending, was headed by LG Electronics, followed by Hyundai Motors, Godrej Industries, Gillette India and Smithkiline Beecham Consumer Health.
As for India’s Top 200 marketing spenders, Air India is the surprise leader with Rs. 449 crore in 1999-2000 followed by Reliance industries at Rs. 328.6 crore for 2000-01. Indian Airlines is third with Rs. 262 crore as marketing spend for 1999-2000 while Indian Oil Corporation is fourth with Rs. 223 crore for 2000-01.
In the list of spend hikers, Reliance is followed by TELCO, LG Electronics, Jet Airways and MTNL while the list of companies which slashed their marketing spends is headed by Arvind Mills.