Top Story


Home >> International >> Article

HLL looking for alliances with media companies

Font Size   16
HLL looking for alliances with media companies

The fast moving consumer goods giant, Hindustan Lever Limited (HLL), is looking at alliances with media companies such as Star TV and Zee, but would not take equity in them. HLL confirmed that it does not have any plans to launch television channel.

Mr. M S Banga, Chairman, Hindustan Lever Limited, said that the company consolidated its media buying and is now looking at a Pan Asian initiative.

HLL vice chairman M K Sharma said that the company was in the process of striking broad alliances with electronic media groups such as Star TV and Zee, but would not take equity in them.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Shaan Raza, Deputy Managing Director, Optimise, spoke to exchange4media about their journey since inception and their new technology, TrackingX, which they are planning to launch in India by February...

Meanwhile, Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

The Indian out-of-home advertising company selects Edge1's ERP software platform to automate their OOH business