The fast moving consumer goods giant, Hindustan Lever Limited (HLL), is looking at alliances with media companies such as Star TV and Zee, but would not take equity in them. HLL confirmed that it does not have any plans to launch television channel.
Mr. M S Banga, Chairman, Hindustan Lever Limited, said that the company consolidated its media buying and is now looking at a Pan Asian initiative.
HLL vice chairman M K Sharma said that the company was in the process of striking broad alliances with electronic media groups such as Star TV and Zee, but would not take equity in them.
Our typical marketing budget is usually 10 per cent of the topline spend
There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...
The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.
<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...
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