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HLL looking for alliances with media companies

07-December-2001
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HLL looking for alliances with media companies

The fast moving consumer goods giant, Hindustan Lever Limited (HLL), is looking at alliances with media companies such as Star TV and Zee, but would not take equity in them. HLL confirmed that it does not have any plans to launch television channel.

Mr. M S Banga, Chairman, Hindustan Lever Limited, said that the company consolidated its media buying and is now looking at a Pan Asian initiative.

HLL vice chairman M K Sharma said that the company was in the process of striking broad alliances with electronic media groups such as Star TV and Zee, but would not take equity in them.

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