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Hindustan Times appoints Grey as its ad agency

23-March-2001
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Hindustan Times appoints Grey as its ad agency

Hindustan Times has shifted its entire advertising business from HTA to Grey Worldwide. This shift comes within one year of HTA being appointed as the agency. The account is estimated to be more than Rs 10 crore.

Hindustan Times was not satisfied with the new campaigns that HTA produced. The business moved to Grey without any pitch from other agencies. The agency is expected to under take a “complete repositioning exercise” for the brand.

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