The Hinduja Group, which until now had grand broadband plans and a sizeable share in the cable & satellite homes pie as a cable services provider, is launching a 24-hour digital free-to-air channel. The negotiations for uplinking with VSNL are in the advanced stage and programming for the channel will be done in-house. Intime will start beaming in August and is likely to be uplinked from Mumbai or Delhi.
While VSNL offers uplinking facilities from Chennai, with a favourable government policy on domestic companies uplinking from India it might be possible for his company to uplink from Mumbai or Delhi. This Hinduja channel will be the latest entrant into the news and current affairs genre, showcasing Hindi language news and current affairs programmes.
Besides, news and current affairs, the channel will beam metro-centric talk-shows and live events into the cable and satellite homes.
According to industry observers, the channel is likely to be pitted against Aaj Tak and Zee News, both are Hindi language news channels which are popular with the audiences in the major centres across the country.
Hinduja officials have termed this move as an attempt by the company to cross-synergies operations of it’s group companies. Hinduja has four arms in India, besides, IndusInd Entertainment, there is Cable Video India, IndusInd Media & Communication and Into Cabele.Com.
This channel will have the capability to serve DTH and Direct-To-Operator formats in the future.