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International HC restrains DD from inserting commercial ads in cricket telecast

HC restrains DD from inserting commercial ads in cricket telecast

Author | NULL | Monday, Jan 01,1900 8:27 PM

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HC restrains DD from inserting commercial ads in cricket telecast The Delhi High Court has restrained Doordarshan from inserting any commercial logo or scroller while telecasting matches organised by BCCI. The order was passed on a petition filed by Buddha Films, which claimed that Prasar Bharati had violated the terms of agreement entered between the two. In course of telecasting matches between India and Zimbabwe, Prasar Bharati began running a scroller www.dd.now.com. The petitioner contented that this violated the terms and conditions of the agreement, according to which only Buddha Films had the right to market airtime. The court felt there was a prima facie case to restrain Prasar Bharati from running scrollers. As an interim measure of protection to Buddha Films, the court restrained Prasar Bharati to immediately stop superimposing any logo/ commercials, which is not supplied by Buddha Films.
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