Top Story


Home >> International >> Article

HBO to premiere ‘Band of Brothers’ in September

Font Size   16
HBO to premiere ‘Band of Brothers’ in September

THE HBO channel is all set to premiere its most expensive production — Band of Brothers — in Asia. This $120-million ten-part mini-series is based on Stephen Ambrose’s non-fiction bestseller about a World War II US Army unit. Among the biggest attractions of this serial is that Tom Hanks and Steven Spielberg are its executive producers.

Drawn from hours of interviews with survivors, as well as soldiers’ journals and letters, Band of Brothers chronicles the story of a unit that suffered huge casualties and yet became true American heroes.

According to Mack C Perryman, Band of Brothers is under production and will be ready for television screening only in the later half of the year. He thinks that HBO has frequently produced films based on compelling true stories. This approach has resulted in good television films.

HBO will go in for extensive on-air promotion campaigns and marketing activity in the next few months. As a kick-off, HBO has scheduled the premiere screening of the first two parts of Band of Brothers on June 6, the anniversary of D-Day, on the grounds of the Utah Beach Memorial in Normandy, France.

HBO has spent close to $120 million on the production of Band of Brothers, which is more than any other in-house production undertaken so far. Band of Brothers, combines an epic, heroic story with the production talents of Tom Hanks, Steven Spielberg and HBO, is sure to result in a stunning treat for HBO viewers, said Mack C Perryman.


Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO