Hathway Cable & Datacom has decided to expand Cine Channel (CCC) to at least 13 cities within six months in the northern and western regions of the country.
According to company sources, Kanpur and Lucknow will be added in the next two months while CCC will focus on Gujarat in the western region. Surat and Baroda are to follow after a presence already in Ahmedabad.
The idea of offering CCC to non Hathway networks was taken this year and the first cities to kickstart this process are Faridabad, Ambala, Dehra Dun, Aurangabad and Sholapur.
In Kerala, the company has its own network, Asianet. Presently CCC is available in three cities including Calicut and Trivandrum.
While the normal practice is to charge Rs 7 a month per subscriber from a local cable operator, the price is flexible in case of a bigger operator. CCC does not offer local advertising arrangements with the local operators.
CCC and CVO have entered into an arrangement where they can share movies and run them on their branded channels. The alliance is for two months, beginning November.