Top Story

e4m_logo.png

Home >> International >> Article

Hathway to expand Cine Channel in 13 cities

05-December-2001
Font Size   16
Share
Hathway to expand Cine Channel in 13 cities

Hathway Cable & Datacom has decided to expand Cine Channel (CCC) to at least 13 cities within six months in the northern and western regions of the country.

According to company sources, Kanpur and Lucknow will be added in the next two months while CCC will focus on Gujarat in the western region. Surat and Baroda are to follow after a presence already in Ahmedabad.

The idea of offering CCC to non Hathway networks was taken this year and the first cities to kickstart this process are Faridabad, Ambala, Dehra Dun, Aurangabad and Sholapur.

In Kerala, the company has its own network, Asianet. Presently CCC is available in three cities including Calicut and Trivandrum.

While the normal practice is to charge Rs 7 a month per subscriber from a local cable operator, the price is flexible in case of a bigger operator. CCC does not offer local advertising arrangements with the local operators.

CCC and CVO have entered into an arrangement where they can share movies and run them on their branded channels. The alliance is for two months, beginning November.

Tags

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...