R K Swamy and BBDO World Wide, which jointly own TV production company HansaVision in a 51:49 joint venture, have unveiled plans to triple the volume of production and go overseas.
The company, which has 22.5 hours of programming on Doordarshan and other satellite channels in the south every week, is in talks to make it 30 hours.
According to Srinivasan Swamy, managing director of HansaVision, "There are 14 channels in the south. The demand for television programmes in the region is close to 5,000 hours and the earnings are valued at Rs 500 crore per annum."
The company is also targeting national channels such as Star TV, B4U, Zee TV and Sony TV and expects that at least 20 per cent of its TV offering will be in Hindi. It is planning foray into both television and film segments.
In line with this strategy, the company has finalised production plans for a made-for-TV film project with international cast. This will be a multi-lingual production, which will be released in theatres and on TV in India. The marketing will commence by the second half of 2001.