Hallmark Channel has incorporated seven new programmes covering the interest of all age group. It has included seven programmes for the Indian audience targeting the children, women and youth. Hallmark is premiering children’s series called Sesame Street, which will be aired twice a day from May 1. The channel is also holding promotional activities capturing the festive mood. To begin with, the channel is launching a women special programmes and movies for the week May 7 to May 14.