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Grey Worldwide taking acquisition route to expand its business

21-December-2001
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Grey Worldwide taking acquisition route to expand its business

Grey Worldwide (India) Private Limited, is planning to expand its business by acquiring smaller agencies. The company has already initiated talks with at least 3-4 agencies. The agency expects to grow at the rate of five per cent next year.

Grey Worldwide lost some valuable accounts like Domino's account to Equus Advertising and Novartis' Calcium Sandoz account to Euro RSCG.

The decision to acquire smaller agencies comes at a time when Grey Worldwide needs to brace its expertise and make up for the losses. The agency has managed to grab business worth Rs 20 crores in the past couple of months.

The agency's current list of clients include Om Kotak Mahindra Life Insurance, Britannia, Marico's Saffola brand of oil, Kinetic, ITC cards and food.

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