Granada Broadcasting of the United Kingdom is eyeing Indian TV networks for collaboration. While confirming that talks are on with Indian broadcasters, the company did not divulge any names yet. But, it is believed that New Delhi-based production house NDTV, which is planning to launch its own entertainment channel by the end of this year, is one of the companies in talks with UK-based Granada for a possible tie-up.
Even as NDTV officials have admitted to holding discussions with some broadcasters for the new channel to be called NDTV World, they’re tight-lipped about who these broadcasters are.
Sources in the industry say that it makes sense for Granada and NDTV to discuss the possibility of a pact for NDTV World, as their focus is similar. NDTV World, which will target the international audience and largely focus on English language entertainment and infotainment programmes, will match the thrust of Granada.
Granada has 9,000 hours of programmes including 1,500 hours of original programming for ITV, the UK’s national commercial network. Granada’s programmes include hits such as Coronation Street, Stars In Their Eyes, Tonight With Trevor McDonald, Better Homes, The Royle Family, Cold Feet, Always and Everyone and This Morning.
Granada is the UK’s leading commercial broadcaster accounting for nearly a third of the total UK television advertising market. ITV, which sources its programmes from Granada, is the UK’s most popular television channel with around one third of all viewing.
Granada is the largest and most successful company in the UK commercial television sector. It owns six major ITV licences — Granada TV, LWT, Yorkshire TV, Tyne Tees TV, Meridian Broadcasting and Anglia TV, covering 15 million homes.