Top Story

e4m_logo.png

Home >> International >> Article

Government to act soft on FM players breach of contract

27-December-2001
Font Size   16
Share
Government to act soft on FM players breach of contract

The government plans to take a lenient view of the private FM radio players breaching the December 29th deadline for starting service because it feels that the delay has been caused by circumstances beyond the licensees’ control.

The extension could be as much as 6-9 months for the metro players who face a more arduous task of finding towers to co-locate their transmitters.

In the three metro cities of Delhi, Chennai and Kolkata, the FM players have signed an agreement with Prasar Bharati for use of transmission towers of All India Radio (AIR) to co-locate their transmitters earlier this month. AIR is likely to take that time to get its towers ready.

In the case of non-metro cities however, there is no pre-requisite for co-location. The deadline extension for non-metro cities therefore is likely to be limited to a few weeks.

FM licenses have been given out for 37 stations in 19 cities. The licensees include Bennett Coleman & Co (12 stations), Ispat group’s Music Broadcast (6 stations), Living Media (three stations), Vertex Broadcasting of the Dabur group (four stations), Mid-Day (three stations), Millennium Broadcast (three stations) and Udaya TV (one station). Private FM players are however not allowed to broadcast news and current affairs programmes.

Tags

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO