Government sets up committee to review DAVP’s advertising rate structure
The Information & Broadcasting Minister Sushma Swaraj informed yesterday that the government has set up a committee to review the advertisement rate structure of DAVP and recommend revision in view of the rise in cost of production of newspapers.
Participating in an interaction with the executive committee of Indian Language Newspapers Association she said government was aware that implementation of wage board award has put extra burden on the newspaper establishments.
Stating that government's policy was to release more advertisements to the small and medium newspapers especially to Indian language ones so as to reach small towns and rural audiences, she said the circulation of regional and language newspapers was increasing.
All efforts were being made to clear all advertisement bills by DAVP within 90 days of receiving the bills, she said and urged the newspapers to submit their bills within 30 days of the publication of advertisements.
The minister also asked the newspapers to cooperate in weeding out fake newspapers so that genuine newspapers are encouraged.
Our typical marketing budget is usually 10 per cent of the topline spend