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International Government not in favour of fully privatising Prasar Bharati

Government not in favour of fully privatising Prasar Bharati

Author | NULL | Thursday, Apr 19,2001 12:00 AM

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Government not in favour of fully privatising Prasar Bharati

Citing the survey by market research agency, Television Audience, across 27 cities in February this year, official sources said DD-1 was the most-watched channel across India with 28.3 per cent audience share followed by DD-2 at 12.1 per cent share.

The government has no plans to fully privatise Prasar Bharati and that despite the onslaught of private TV channels, state-owned Doordarshan maintains its lead in audience share, with DD-1 and DD-2 together commanding over 40 per cent share.

Citing the survey by market research agency, Television Audience, across 27 cities in February this year, official sources said DD-1 was the most-watched channel across India with 28.3 per cent audience share followed by DD-2 at 12.1 per cent share.

Rupert Murdoch-controlled STAR Plus, which expanded its audience share notably after the unprecedented success of Bachchan anchored-Kaun Banega Crorepati, was a distant third with 7.7 per cent audience share.

However, Sony Entertainment television pipped Zee to the fourth slot with 4.5 per cent share of the Indian audience. Subhash Chandra promoted-Zee had 3.2 per cent, they added.

They said for the week ending March 3 this year, Jai Mata Ki and Kundali were the top-ranking serials on DD-1 and DD-2 respectively as per Dart, whereas the two were at fifth and fourth positions respectively as per TAM.

The sources also clarified that no restriction had been placed on the screening of historical serials on prime time slots.

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