Top Story


Home >> International >> Article

Government approval to help Zee Telefilms save $2-3 m annually

Font Size   16
Government approval to help Zee Telefilms save $2-3 m annually

Zee Telefilms is upbeat by the fact that it will be able to save around $2-3 million annually after receiving government permission to air seven of its satellite channels from India.

According to company sources this move will result both in higher operational efficiency and cost savings, besides opening up new advertising streams for Zee Telefilms. Currently, only advertisers with dollar revenues can advertise on channels aired by broadcasters uplinking from foreign soil.

According to industry analysts, the move was positive for Zee as besides the cost savings, the local advertisers' market offered a big window of opportunity.

Zee's advertising revenue has been falling in recent quarters on account of the overall economic slowdown and because the network's flagship channel Zee TV has lost out in popularity to rival Star TV's Star Plus channel.

Zee's shares rose as much as 3.8 per cent to a high of Rs 147 in early trade, but were lower at Rs 142.60 in mid-morning trade.


Rajat Sharma who was recently elected as President of the NBA talks about his plans for the industry body

The Country Sales Manager Media at Akamai says that technology seems to be taking over all possible spaces and people considering it in both positive and negative ways

The India Marketing Lead of Skyscanner believes that with the acquisition by Ctrip they have reached the market leader status

Our typical marketing budget is usually 10 per cent of the topline spend

The BBC carried out a survey along with Globescan to see how the world looks at the issue of ‘fake news’

The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships based on trust, opines Dasgupta

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions