The Rs 787-crore Godrej Soaps Ltd. is relaunching its Nikhar soap brand sometime next week. The move comes close to the heels of Godrej Soaps winning the legal battle against Peshawar Soaps and Chemicals Ltd's soap brand Pesco Kesh Nikhar with regard to the trademark.
All along while the case was being fought, Nikhar was not available on the shelves but now it will be sold at all retail outlets accompanied with heavy advertising and promotions.
According to some marketing analysts, the company's Fairglow brand, which was launched last year, has performed tremendously well in the market, thus garnering sales worth Rs 80 crore in the first year. Cinthol contributes Rs 160 crore annually to the Godrej Soaps' kitty. Godrej Soaps Ltd. today holds a 6 per cent market share in the Rs 4,500 crore-soap market. The company expects Nikhar to contribute Rs 50-80 crore to its turnover.