Top Story


Home >> International >> Article

Godrej ties up with Bengali channel ATN to promote Nikhar

Font Size   16
Godrej ties up with Bengali channel ATN to promote Nikhar

Godrej Consumer Products Ltd., has tied up with Bengali channel ATN to promote its Nikhar brand of soap. Godrej Consumer Products feel that the tie-up with ATN will help increase the distributor base in West Bengal and give more mileage to its Nikhar brand of besan soap launched about six months back.

The company is offering four pieces of Godrej Nikhar soap for the price of three with a price tag of Rs 30. The pack is accompanied by an envelope containing the entry coupon to the game show of “Khel Kolkata Ka” being shown on the Bengali channel ATN World.

Following the introduction of the game show, being telecast on Sunday nights, ATN has increased its commercial spot bookings from Rs 10,000 to Rs 15,000 for 10 seconds. “A lot of interest has been generated for the show already. Depending on the run, we will have to review this rate further as a lot of money is involved in the show every week,” Mr. Jain said.

As of now, Godrej Consumer Products has 25,000 distributors in West Bengal, of which about 11,000 are in Kolkata alone. Eastern India contributes to about 3,470 tonnes of soaps to Godrej Consumer Product’s annual sales of 21,000 tonnes across India.


Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.