Top Story


Home >> International >> Article

Gillette India to woo consumers through World Cup football promos

Font Size   16
Gillette India to woo consumers through World Cup football promos

Gillette India has announced two mega promotions aimed at Indian football fans and consumers -- Duracell Cup of Joy and "Win Rs 5 crore" -- as part of its strategy to leverage the forthcoming soccer World Cup. One winner from each campaign will be chosen through a lucky draw.

These two lucky winners along with a partner will be entitled to an all expenses paid trip to Yokohama, Japan, and will get to attend the 2002 FIFA World Cup finals in addition to other prizes.

For the Rs 5 crore mega prize, the winner will compete with winners from 50 other countries to qualify for the final kick. Sixteen contestants who win the pre-qualifying "Spot the ball" competition on June 28 will move on to a kick-off in Yokohoma on June 29, one day before the final match.

Gillette, which is probably the longest standing corporate sponsor of FIFA World Cup (this is the ninth consecutive year), is also planning to bring the prestigious FIFA World Cup Champions Trophy for the first time to India. The company has earmarked a budget of Rs 80 lakh towards these promotions excluding the prize money.

Gillette and Duracell have come out with special consumer packs for the World Cup. The initiative would be supported by extensive print advertising and other below-the-line activities.

Source: Business Standard


Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.