Sony TV gameshow Jeeto Chappar Phaad Ke (JCPK) earned Rs 20 crore last month through advertising. This was higher than Star Plus’ KBC which raked in Rs 13 crore during the same period. According to figures complied by television advertising monitoring service, Current Opinion & Future Trends (COFT), the total advertising seconds on JCPK in the month of February were 8,205 seconds compared to KBC’s 7,990 seconds.
COFT has taken JCPK rates at Rs 2.5 lakh per 10 seconds while the KBC revenue has been calculated on the basis of Rs 1.66 lakh per 10 second.
Our typical marketing budget is usually 10 per cent of the topline spend
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