Top Story


Home >> International >> Article

Gameshow earns Rs 20 cr. ad revenue for Sony

Font Size   16
Gameshow earns Rs 20 cr. ad revenue for Sony

Sony TV gameshow Jeeto Chappar Phaad Ke (JCPK) earned Rs 20 crore last month through advertising. This was higher than Star Plus’ KBC which raked in Rs 13 crore during the same period. According to figures complied by television advertising monitoring service, Current Opinion & Future Trends (COFT), the total advertising seconds on JCPK in the month of February were 8,205 seconds compared to KBC’s 7,990 seconds.

COFT has taken JCPK rates at Rs 2.5 lakh per 10 seconds while the KBC revenue has been calculated on the basis of Rs 1.66 lakh per 10 second.


Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.