Top Story

e4m_logo.png

Home >> International >> Article

Fully Faltoo, a serious stuff from MTV

19-December-2000
Font Size   16
Share
Fully Faltoo, a serious stuff from MTV

To MTV India, the concept of a PJ has formed the basis for its recently launched television show “Fully Faltoo Joke Contest.” The show covers issues of current interest and relevance with a difference – there is humour element to it.

According to Vikram Raizada, Marketing Director, MTV India, the show is meant to connect with youth by speaking in their lingo. “Our entire focus for the show has been PJ oriented, he said.

“Fully Faltoo Joke Contest” went on air on November 30 this year and will have a question each month. The contest changes each month for which announcements are made on MTV.

To make the show more interesting, MTV has includes spoof songs, movie scenes and also invents useless gadgets. The show is aired every day and MTV says this is a perfect platform for unlimited fun.

Tags

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Aroon Purie, the India Today Group Chairman and Editor-in-Chief today appointed his daughter Kallie Purie as the Vice Chairperson of the group