To MTV India, the concept of a PJ has formed the basis for its recently launched television show “Fully Faltoo Joke Contest.” The show covers issues of current interest and relevance with a difference – there is humour element to it.
According to Vikram Raizada, Marketing Director, MTV India, the show is meant to connect with youth by speaking in their lingo. “Our entire focus for the show has been PJ oriented, he said.
“Fully Faltoo Joke Contest” went on air on November 30 this year and will have a question each month. The contest changes each month for which announcements are made on MTV.
To make the show more interesting, MTV has includes spoof songs, movie scenes and also invents useless gadgets. The show is aired every day and MTV says this is a perfect platform for unlimited fun.