Come 1 November and French fashion channel FTV will become an encrypted feed. Preparations for the conversion to a digital feed are on in full swing. According to the industry sources 60 per cent of the seeding operations concerning distribution of set top boxes have been completed. The full rollout is expected to be complete by 15 November.
Modi Entertainment Network will be using the more expensive Scientific Atlanta set tops costing roughly Rs 33,000 and has no plans to subsidise them. However there would be various payments packages that would be worked out with operators.
Queried as to whether distribution of the channel would be restricted post-encryption considering its niche character. Currently FTV had a viewer base of 23 million and that was the viewership MEN expecting post-encryption as well.
Cable industry sources says that MEN is bundling FTV along with Hallmark and DD Sports, the two other channels it currently distributes along with French music channel MCM. The cost for all three channels has been put at Rs 13.15 in the metros.