Top Story

e4m_logo.png

Home >> International >> Article

Four companies in race for Asian Cricket Test Championship marketing deal

04-June-2001
Font Size   16
Share
Four companies in race for Asian Cricket Test Championship marketing deal

Octagon CSI, IMG-TWI, World Tel and WSG Nimbus are in the race to globally market the forthcoming Asian Cricket Test Championship and the Asia Cricket Cup. The entire deal among other things will include production, distribution, sponsorship and merchandising.

The last Asian Test Championship was telecast by ESPN-Star Sports. There has been no decision on the satellite rights for the forthcoming championship. The industry sources says that this time the battle for satellite rights will be fought between Doordarshan, SET Max and ESPN-Star Sports.

The Asian Test Championships will involve India, Sri Lanka, Pakistan and Bangladesh. The tournament scheduled to commence in September, will kick off with the test match between India and Pakistan to be held in Pakistan.

Tags

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions

Perfumes are invisible and these new ads from Skinn create a story out of this

New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking