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Four companies in race for Asian Cricket Test Championship marketing deal

04-June-2001
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Four companies in race for Asian Cricket Test Championship marketing deal

Octagon CSI, IMG-TWI, World Tel and WSG Nimbus are in the race to globally market the forthcoming Asian Cricket Test Championship and the Asia Cricket Cup. The entire deal among other things will include production, distribution, sponsorship and merchandising.

The last Asian Test Championship was telecast by ESPN-Star Sports. There has been no decision on the satellite rights for the forthcoming championship. The industry sources says that this time the battle for satellite rights will be fought between Doordarshan, SET Max and ESPN-Star Sports.

The Asian Test Championships will involve India, Sri Lanka, Pakistan and Bangladesh. The tournament scheduled to commence in September, will kick off with the test match between India and Pakistan to be held in Pakistan.

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