Top Story


Home >> International >> Article

Foreign broadcasters to be taxed at 48%

Font Size   16
Foreign broadcasters to be taxed at 48%

The Government said on Tuesday there was no clarification required over taxing foreign broadcasters, who would be treated just like any other multinational company operating in India and taxed at the rate of 48 per cent. There were doubts raised by industry as to how to treat income of foreign broadcasters earned in another country through sponsorships.

The government would go through the books of accounts and tax the companies according to their income. Currently, domestic broadcasters have to pay a higher tax rate than their foreign counterparts.

The companies that are likely to take a hit in their margins include channels like Star, ESPN and HBO, after the imposition of the high tax rate.


Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.