Top Story

e4m_logo.png

Home >> International >> Article

For Sony TV Govinda is Headache No. 1

16-January-2001
Font Size   16
Share
For Sony TV Govinda is Headache No. 1

The Sony Entertainment channel, which plans to launch its own game show ‘Jeeto Chappar Phaad Ke’, is finding Govinda as headache no. 1. He has been reporting late or sick on shoots, even cancelling them at times. Sony has had to spread out the shoot of each episode whereas it had originally planned to pack three into a single day. As a result the game show could not open on the scheduled date of January 5. In the meantime, Sony, which has put up the 12 participants and a 250-strong audience of each episode at posh hotels, has had to bear with escalating costs running into lakhs. But though Sony might be grumbling, it is still not complaining. For it hopes that this out-and-out entertainer will do for it what Anupam Kher and Manisha Koirala failed to do for Zee. Because at the end of the day, Sony has avoided all the mistake that Zee made in taking on Kaun Banega Crorepati.

Tags

NP Singh, CEO of Sony Pictures Networks India, talks of SPN’s growth drivers, pay wall for content, sharing IP and more…

The future of the industry will be 1:1 advertising as traditional channels, like television, become more addressable: Bryan Kennedy, Epsilon

The Founder of Pocket Aces shared his insights on how the consumption of content has evolved and how digital media is growing as the preferred medium of entertainment.

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

A look at the South Indian movies which boosted the viewership of certain channels in week 45 (November 4-10)

The Indian advertising industry currently stands at Rs. 56,398 crore, predicted to grow at a rate of 14 per cent by 2017

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve