The Sony Entertainment channel, which plans to launch its own game show ‘Jeeto Chappar Phaad Ke’, is finding Govinda as headache no. 1. He has been reporting late or sick on shoots, even cancelling them at times. Sony has had to spread out the shoot of each episode whereas it had originally planned to pack three into a single day. As a result the game show could not open on the scheduled date of January 5. In the meantime, Sony, which has put up the 12 participants and a 250-strong audience of each episode at posh hotels, has had to bear with escalating costs running into lakhs. But though Sony might be grumbling, it is still not complaining. For it hopes that this out-and-out entertainer will do for it what Anupam Kher and Manisha Koirala failed to do for Zee. Because at the end of the day, Sony has avoided all the mistake that Zee made in taking on Kaun Banega Crorepati.
Our typical marketing budget is usually 10 per cent of the topline spend
There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...
The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.
<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...
The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions
Perfumes are invisible and these new ads from Skinn create a story out of this
New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking