Top Story

e4m_logo.png

Home >> International >> Article

For Aaj Tak viewers, it is a long wait

12-January-2001
Font Size   16
Share
For Aaj Tak viewers, it is a long wait

TV Today has alleged that cable companies Siti Cable and earlier Rajan Raheja-promoted Hathaway have not been carrying Aaj Tak fearing competition (for Zee and Star channels). Both Siti Cable and Hathaway have denied any such moves.

Mr. G Krishnan, executive director, TV Today, a subsidiary of the Aroon Purie-promoted Living Media, said Siti Cable had asked for Rs 4 crore to relay the channel on its networks. In cable and satellite parlance, this is known as carriage fees, which is a sum cable operators or big cable companies demand from new entrants in the cable and satellite TV channel space.

Both Siti Cable and Hathaway, through their franchisees in various cities control a sizeable number of the total 60 million cable TV viewing Indian homes. In Delhi, the Aaj Tak channel is visible only in those areas where independent cable operators have networks. Meanwhile, TV Today’s claims that Hathaway has started relaying Aaj Tak too has been countered.

As the mystery remains unsolved, for most would-be viewers of Aaj Tak, it is intezaar kare kal tak.

Tags

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...