Top Story


Home >> International >> Article

FM radio ad spends to grow 3-fold

Font Size   16
FM radio ad spends to grow 3-fold

Advertising industry in India will grow to Rs 12,000 crore by 2003, the share of spends on the Internet will remain a miniscule 3 per cent but radio will see a significant increase in ad revenues thanks to private FM stations. These were some of the interesting findings revealed by the speakers at a seminar organised by the Advertising Agencies Association of India (AAAI) in Delhi. ‘In the west, the spends on radio accounts for over 15 per cent of the total advertising. In India, it is 1.5 per cent now. But, this will see a two to three fold increase in the next couple of years owning to FM being opened to private players” said V Balasubramanium, managing consultant, media development and strategic planning at O&M. Research figures shows an over 20 per cent increase in Television Ratings Points for family/drama soaps on TV between January to November despite gameshows. Commenting on the implications of Direct-to-Home (DTH) on media, Bharat Kapadia, associate publisher, Chitralekha, says that it may still take three to four years before it can make a sizeable penetration in Indian homes. The Media Multiplier Research shows that a combination of press and TV still works best for most brands including FMCGs.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

WhatClicks promises to be an unbiased, objective, third-party audit firm that will work with advertisers and agencies alike to help build an effective and integrated digital strategy.

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video