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First women channel in June

05-January-2001
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First women channel in June

India will have its first women's television channel by June this year. The free-to-air 24-hour satellite channel - christened World of Women - will target urban Indian women in the 13-49 age group. To be uplinked from within the country, the bilingual channel -- to be available in Hindi and English -- will also be reaching the Indian diaspora in North America and Europe through DTH platforms.

The project, with an estimated cost of Rs 180 crore over the next three-years, is being part-financed by American television software production house Delaney Productions, which will hold a 20 per cent stake in the venture. The other partners include Delhi-based broadcast solutions provider Digital Broadcasting.

The channel plans to invest around Rs 60 crore in the first year, with break-even expected in the third year of operation.

The women-oriented programming will include live chat and talk shows, beauty and heath tips, nurturing of children, housekeeping, interior decoration and fashion shows. Serials, soaps and movies will part of daily fare. Plans are also afoot to air dubbed popular women-oriented American programmes on the channel.

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