According to IRS 2001, a study conducted by the Media Research Users Council and ORG-MARG reveal that, The Financial Express retained its number two position in all-India readership among all the business newspapers of the country.
This study covers a period from January to December 2000. While The Economic Times has been ranked as the most read business daily in terms of all-India readership, Business Standard is at the number three spot and Hindu Business Line at number four.
As far as numbers go, the all-India readership of The Financial Express has remained almost steady at 1.46 lakhs. The study also shows Hindu Business Line steady with its readership numbers. Of the other two business dailies, The Economic Times has shown an increase in all-India readership, while Business Standard has recorded a drop of 28,000 from last year’s figures.
Business Standard and Hindu Business Line have an all-India readership of 1.08 lakhs and 83,000, respectively. Among the business magazines, Business India is on top with an all-India readership of 7.88 lakhs. Business Today is at number two position with a readership of 6.81 lakhs, and Business World is at number three with a readership of 3.88 lakhs.
Of these magazines, Business Today and Business India are fortnightly publications, while Business World is a weekly. Of the general dailies, Dainik Bhaskar tops the all-India list with 112.67 lakh readers, followed by Daily Thanthi, Dainik Jagran, Eenadu, Malayala Manorama, Lokmat, Mathrubhumi, Rajasthan Patrika, Amar Ujala, and The Times of India, which is at number 10.
For the IRS 2001, an annual sample size of 2.21 lakhs was covered, balanced equally over two rounds. In all, 741 towns and 2,475 villages were surveyed. The data represents fieldwork during the full year, from January 2000 to December 2000. Being a continuous survey, the reporting takes place every six months based on a moving annual total.
Among other things, the IRS 2001 says that the reach of the press at 33.4 per cent and TV at 49.3 per cent has remained virtually the same as last year’s. While the urban and rural reach of radio (15.8 per cent) and cinema (9.7 per cent) has gone down by 2.7 and 2.5 per cent, respectively, the Internet continues to be the fastest growing medium with over 4.19 million users in India.