Jeevan TV, promoted mainly by the Christian churches of Kerala, will go on air from Kochi by end-January and will become the fifth Malayalam channel. Apart from the usual mix the channel plans to venture into education programmes. This would make the channel different as more than entertainment; it would be a medium for instruction.
According to the industry sources the different churches of Kerala like the Catholic, the Syrian Orthodox, Syrian Jacobite and Marthoma churches and the Church of South India and the Caldean Church of India had come together and pledged support to the channel.
Film personalities, which included directors, musicians, actors and several others, too had joined hands to lend support to the social cause the channel stood for.
The channel has targeted a total investment of Rs 25 crore for its project. Of this it has been able to raise Rs 10 crore so far. It is proposed to raise the whole amount through private placement.
The channel has already got the transponder and hired a satellite. The uplinking would be from Chennai. The company expected to break even in three years.
According to inside sources board had deliberated on the issue and certain ads like that of liquor companies would not be accepted. To cut costs, the channel would have fewer serials and operate with the bare minimum equipment.
The channel has the Archbishop of Thrissur Mar Jacob Thunkuzhi as the chairman.