Top Story

e4m_logo.png

Home >> International >> Article

Fashion TV fails to fit swadeshi figures

03-January-2001
Font Size   16
Share
Fashion TV fails to fit swadeshi figures

In coming days, Fashion TV, promoted by a France-based company, may just find that all types of fashion shows cannot be digested in India and it has certainly made the channel’s Indian alliance partners do some serious thinking. Bangladesh have banned the reception of the channel in the country.

Cable and satellite industry sources said, B4U Multimedia and KK Modi group-promoted Modi Entertainment Network (MEN), though taken by suprise as far as the government move on FTV is concerned and are looking into various aspects of the issue.

While MEN is responsible for the distribution of the channel in India, B4U Multimedia provides Indian fashion content to FTV which is coordinated by model-turned-entrepreneur Noyonika Chatterjee. Minister for information and broadcasting, Sushma Swaraj, has said the government might ban the channel if it doesn’t synchronise with our culture.

Tags

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

FoxyMoron has bagged the digital mandate for one of India’s leading premium menswear fashion brands – Blackberrys. The business was won following a multi-agency pitch

As 2017 almost comes to a close, Ashish Bhasin of DAN crystal gazes at who will win and who will lose in 2018

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends