Fall in rating of game show 'Koteeswaran' has forced Sun TV to air it only once a week. Starting June 17, the game show will be replaced by a one-hour mythological costume extravaganza ‘Soolam’ in the Sunday 9 PM to 10 PM prime-time band.
The new one-hour weekly serial “Soolam”, produced by Saregama India, is said to be the most expensive costume drama ever made. The serial will be marketed by New Age Entertainment and is slotted for a minimum of 52 episodes.
Initially marketed by New Age, the game show is currently being marketed by Media Dreams. Sun also airs a game show on its Malayalam channel Surya TV. With the market for game shows petering out, it will be interesting to find out how channels bring back the audiences to the screen during prime time.