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exchange4media special report<br>Sushma Swaraj instructs I & B Ministry to monitor Temptation Island

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exchange4media special report<br>Sushma Swaraj instructs I & B Ministry to monitor Temptation Island

The I & B ministry on the instructions of I & B minister Ms. Sushma Swaraj is monitoring the new reality show on Star World called Temptation Island. The minister has written to a Joint Secretary in the I & B ministry to look at the first few episodes of Temptation Island to find out whether it is in line with Indian ethos and culture and is it ok to let the same broadcast for Indian audiences.

The honorable minister disclosed this in response to a question from a senior colleague from DD Julundhar on the show called “ Hum Haazie Hain” on DD Metro, which was telecast on Sunday. She said that she has been called a culture policewoman, Hindu Taliban and all kind of names by the media for her initiatives to make sure that the programming that the audiences see in India is in line with our value systems and said that the masses had supported her in all her endeavors.

She also reminded the audience on the show, which included Mr. Bhuvan Lal of Indian Broadcasting Foundation and the editor of Cinemaya, Ms. Aruna Vasudev, that when she had raised objections to FTV’s programming in India, FTV had accepted all the recommendation and had introduced India specific programming.

Temptation Island has received rave reviews from both critics and viewers and if the initial response of audiences is something to go by, the Indian audiences have accepted it and already there are demands for an Indian version of the same.

Media watchers also feel that it should be left to audiences to decide what they watch and the audiences are mature enough to decide for themselves. Ms. Swaraj also shared that the programming on private channels had the rural audiences wondering whether what was shown in these channels about urban India was true and was creating a negative impact on them. She also said that programming of the past like Buniyaad, Hum Log etc., would score over today’s programming as it was wholesome, family oriented entertainment.

She also shared that, Prasar Bharati has decided to commission programs based on great pieces of literature in Hindi, Oriya, Tamil and Telugu, so that Indian audiences can benefit from the vast wealth of knowledge and said 500 such novels had been short-listed.

On being asked about Cable Piracy and Convergence Commission Bill by Mr. Bhuvan Lal, ED, IBF, she said that Cable Piracy was being taken up as a priority agenda and a group to tackle it was formed headed by Ms. Anjali Duggal, Joint Secretary in the I & B.

She also shared that recently in Mumbai, an arrangement was reached between film producers and cable operators. Under this arrangement film producers will sell the cable rights for the film at affordable rates to cable operators and in turn cable operators agreed that they would not show the new movies for one year.

On the Convergence Commission bill, she informed the audience that it has been sent to Standing Committee of Parliament with all the recommendations of IBF. She also said that India was quite ahead in terms of introducing legislation in regard to convergence and the only country that had passed the resolution was Malaysia.


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