Bennett, Coleman & Co. Limited (The Times Group) is to shortly launch a new magazine targeted at Teenage girls segment called the ‘Femina Girl’. The magazine will hit the stands soon and is currently being sold to advertisers in a combined package with the ‘Femina’ main publication.
The first four issues of the magazine will be given out as complimentary with main publication ‘Femina’. The advertising price, according to sources has been pegged at Rs 75,000/- for a full color page. Femina is currently being sold at around Rs 2.5 lacs per full color page.
The magazine is primarily targeted at the teenage girls who are moving towards adulthood. According to sources, Bennett, Coleman & Co. Ltd., had carried out a research some time back to gauge the market for such a magazine. The research concluded that though the teenage girls were readers of the ‘Femina’ but there was a gap in the market for the teenage section, which couldn’t relate to the some of the content of ‘Femina’. The magazine will, apart from other areas, also focus on dressing / styling etc.
India’s Today’s experiment with a teens magazine in the shape of ‘Teens Today’ was not so successful as it closed down in Oct this year, and it is to be seen now, whether Bennett, Coleman can woo the teenage segment enough to make a viable business out of it.