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exchange4media exclusive: ABC January-June ’01 analysis<br>Business genre slows down. Business Today, the only exception.<br>Women/Lifestyle Magazine lose heavily.

26-September-2001
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exchange4media exclusive: ABC January-June ’01 analysis<br>Business genre slows down. Business Today, the only exception.<br>Women/Lifestyle Magazine lose heavily.

The economic slowdown finally caught up with Business publication. English newspapers and magazines suffered a modest loss of circulation. Economic Times lost 3% of its circulation while Business India lost 4%. Only exception was Business Today, which actually gained circulation during the first six months of the current year.

It was mayhem for Lifestyle/Women magazine segment. Leading titles, Femina and Filmfare lost 9% circulation in the six months period. Women’s Era too lost marginally. It was however a relative newcomer, New Women that stole the show. It grew by 9%!

In the General-Interest genre, The Week grew substantially, by 13%, while the top 2 magazines in the segment were stable.

Hindi newspapers, as a category, saw a marginal increase. Only to be expected since the language is seeing huge circulation wars in all major Hindi speaking states. Amar Ujala, however, suffered a major setback. Circulation fell by over a lakh of copies to 605,611, a steep fall of 17%. A closer look at numbers reveals that reason for this fall is huge drop of circulation in two important editions – Bareilly (33% drop) and Dehradun (43%) drop.

While the first six months of the year may not have been very good for print media, next few months are likely to make up. “America Under Attack” will surely make interesting reading. After all nothing sells better than bad news!

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