Top Story

e4m_logo.png

Home >> International >> Article

exchange4media exclusive: ABC January-June ’01 analysis<br>Business genre slows down. Business Today, the only exception.<br>Women/Lifestyle Magazine lose heavily.

26-September-2001
Font Size   16
Share
exchange4media exclusive: ABC January-June ’01 analysis<br>Business genre slows down. Business Today, the only exception.<br>Women/Lifestyle Magazine lose heavily.

The economic slowdown finally caught up with Business publication. English newspapers and magazines suffered a modest loss of circulation. Economic Times lost 3% of its circulation while Business India lost 4%. Only exception was Business Today, which actually gained circulation during the first six months of the current year.

It was mayhem for Lifestyle/Women magazine segment. Leading titles, Femina and Filmfare lost 9% circulation in the six months period. Women’s Era too lost marginally. It was however a relative newcomer, New Women that stole the show. It grew by 9%!

In the General-Interest genre, The Week grew substantially, by 13%, while the top 2 magazines in the segment were stable.

Hindi newspapers, as a category, saw a marginal increase. Only to be expected since the language is seeing huge circulation wars in all major Hindi speaking states. Amar Ujala, however, suffered a major setback. Circulation fell by over a lakh of copies to 605,611, a steep fall of 17%. A closer look at numbers reveals that reason for this fall is huge drop of circulation in two important editions – Bareilly (33% drop) and Dehradun (43%) drop.

While the first six months of the year may not have been very good for print media, next few months are likely to make up. “America Under Attack” will surely make interesting reading. After all nothing sells better than bad news!

Tags

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Duroflex and Happy mcgarrybowen launch #7HourMarathon campaign with Milind Soman to promote healthy sleeping practices

Punjab has witnessed highest growth, of more than 50% DTH penetration, followed by HP and J&K

IRS 2017 has been reinforced with design, methodology, quality, and questionnaire enhancements to ensure the highest integrity of the data.