Top Story


Home >> International >> Article

Ex-Star News anchors to present budget programme in Zee

Font Size   16
Ex-Star News anchors to present budget programme in Zee

Zee News has lined up former NDTV anchors Shireen Sethi, Arup Ghosh and Sharad Sharma to present its Union Budget programmes. The three popular faces of STAR News had quit Prannoy Roy’s organisation in September last year and floated their own company called Network 1.

Network 1 joint managing director Arup Ghosh said that the company would jointly work on the content along with the Zee team. The entire programming will be branded as a Zee News and Network 1 co-production.

Network I is in talks with Zee to produce two programmes pertaining to business news, current affairs and infotainment. At the same time, it was also negotiating with STAR, CNBC and TV Today.

During the budget, bulk of the live presentation will be done by Shireen Sethi, a former host of STAR Business News and Good Morning India. The other two will do the round-ups and special capsules.


Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...