Top Story


Home >> International >> Article

Europestar talking to Zee, VSNL for stake in upcoming DTH venture

Font Size   16
Europestar talking to Zee, VSNL for stake in upcoming DTH venture

Global satellite major Europestar plans to enter the direct-to-home (DTH) sector in the country by picking up below 20 per cent stake in an upcoming DTH venture, for which it has begun talks with players like Zee, Videsh Sanchar Nigam Ltd. (VSNL) and B4U.

The company has started negotiating with Zee, VSNL and B4U. The satellite company, adhering to DTH guidelines, would take below 20 per cent stake in the upcoming DTH platform. Europestar plans to bring to the venture its satellite capacity of over 30 transponders with eight of the transponders dedicated to India. Europestar I satellite with five beams on Europe, Middle East, South Africa, South East Asia and India would be able to bring space (capacity) which is crucial for any DTH venture .

The company was expecting to finalise an agreement by end of this year. However the company declined to give details about the investments that would be brought in the DTH venture.

Europestar launched the Europestar I satellite, on October 29, 2000, on an Ariane rocket. The satellite is expected to transmit television programmes and Internet communications across the five regions during its 15-year life span.


Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions

Perfumes are invisible and these new ads from Skinn create a story out of this

New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking