Top Story

e4m_logo.png

Home >> International >> Article

European music channel MCM in a new avtaar

26-February-2001
Font Size   16
Share
European music channel MCM in a new avtaar

European music channel MCM, owned by Fashion Television (FTV) Paris, will soon be available in a new avatar in India. FTV will not air festival specials like French cabaret, lingerie shows and other such events which are explicit in nature to suit the sensibilities.

The director general of FTV Francois Thiellet said, “Due to its size, India is an important market and it is our goal to adapt our channels to the Indian culture.” Thiellet is in India in response to the objections raised by the information & broadcasting ministry on the content of its fashion channel.

Thiellet is also negotiating with several Indian media companies to act as a local partner for the FTV venture. At present, Modi Entertainment Network is responsible for the distribution of FTV in India, B4U supplies some India-specific fashion programming.

On the objections raised by the Indian government on FTV contents, Thiellet said, “We have reached an amicable agreement with the Indian I & B ministry. They have asked us to remove any kind of programming which involves fashion shows of lingerie and undergarments in the prime time slot, defined as 6 to 11 pm time band.”

Tags

Anil Uniyal, CEO, Bloomberg|Quint, on his business objectives, the reason behind pushing back the launch of the channel and more

Oracle India believes that marketing has entirely evolved because of the change in the buying process of customers

Dennis Oudejans, CEO, AdVoice, on the journey so far, targeted AdVoice networks and his vision for the company

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

Accessible luxury footwear brand Oceedee has launched its digital-first brand campaign to unveil its proposition - Strut Your Quirk

A stylish new global advertising campaign celebrating the art of living well – the ‘Art of Savoir-Vivre’ - brings to life the heart and soul of Belmond and its global travel experiences –a world full...