Euro RSCG has bagged Novartis' Calcium Sandoz brand and Voltas air conditioner. The total business is estimated at approximately Rs 17 crores. While Calcium Sandoz is estimated at Rs 10 crores, the size of Voltas air conditioner account is approximately at Rs 7 crores.
Agency sources further indicate that the advertising spend of Voltas on its air conditioners was Rs 3-4 crores till last year and has now been hiked to approximately Rs 7 crores. Apparently, the agency has already started work on this account. In addition to this, Euro RSCG has also bagged a project for the Bowling Co.