Top Story


Home >> International >> Article

ETC Punjabi uses SMS to woo viewers to ‘Sadda Top 10’

Font Size   16
ETC Punjabi uses SMS to woo viewers to ‘Sadda Top 10’

ETC Channel Punjabi’s ‘Sadda Top 10’ is an innovative and interactive countdown show that is targeted specifically towards the viewers of Punjab. A viewer just has to SMS his preference to the channel. To send in the entries in this inter-active show ‘Sadda Top 10’, viewers have to use the SMS no. 303 of Spice Punjab.

The song, which receives maximum SMS requests, becomes the Top Song Of The Week and the rest of the countdown is done according to the SMS preference received for each song.

Telecast every Thursday at 7.10 p.m. the one hour programme has prize galore for the viewers. Produced in association with Positive Comsol Delhi, the winners are announced through their mobile numbers.

Till date 12 winners have won free stays at Amritsar, Behror and other towns. Prizes also include free airtime from the mobile service provider Spice, Punjab.

According to Mr. Rabindra Narayan, President of ETC Channel Punjabi, "SMS is one more step in ETC's mission for reaching out to maximum viewers of Punjab and provide them with a platform to voice their heart as quantified in our channel's catch line - Dil Apna Punjabi. SMS provides an instant platform to our viewers to be a part of the channel."


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...