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ETC Punjabi uses SMS to woo viewers to ‘Sadda Top 10’

14-January-2002
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ETC Punjabi uses SMS to woo viewers to ‘Sadda Top 10’

ETC Channel Punjabi’s ‘Sadda Top 10’ is an innovative and interactive countdown show that is targeted specifically towards the viewers of Punjab. A viewer just has to SMS his preference to the channel. To send in the entries in this inter-active show ‘Sadda Top 10’, viewers have to use the SMS no. 303 of Spice Punjab.

The song, which receives maximum SMS requests, becomes the Top Song Of The Week and the rest of the countdown is done according to the SMS preference received for each song.

Telecast every Thursday at 7.10 p.m. the one hour programme has prize galore for the viewers. Produced in association with Positive Comsol Delhi, the winners are announced through their mobile numbers.

Till date 12 winners have won free stays at Amritsar, Behror and other towns. Prizes also include free airtime from the mobile service provider Spice, Punjab.

According to Mr. Rabindra Narayan, President of ETC Channel Punjabi, "SMS is one more step in ETC's mission for reaching out to maximum viewers of Punjab and provide them with a platform to voice their heart as quantified in our channel's catch line - Dil Apna Punjabi. SMS provides an instant platform to our viewers to be a part of the channel."

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