Come 15th August and viewers will face a deluge of special programming. Quick off the block is etc Punjabi. ‘Monsoon Mania’, a musical event, will draw local crowd with the promise of raincoat and umbrella at the venue! The event will be televised on the Independence Day.
Channel expects this event to drive viewership and create a word-of-mouth buzz amongst its audience. Plans certainly look interesting. 80x60 feet dual level stage. 20,000 watt of sound. Huge hangar dome to guard off from the rain… Channel claims to have signed a few sponsors for the show, including a local retail chain, which is also jointly promoting the event. When asked about the objective of the exercise, Rabindra Narayan, President, said, “The event is to celebrate the monsoon season both on and off air by the number one Punjabi channel.” Watch out for more ‘specials’ on their way.