etc has signed a strategic deal with music company Saregama HMV. Under this agreement, Saregama HMV and etc will jointly present various albums. etc will provide the on air promotional platform for the albums, while Saregama HMV will provide content from its own repertoire and other marketing support.
To begin with Saregama HMV and etc are jointly coming out with four audio albums in this calendar year. The first album due for release is titled as Kya Zamana Aa Gya Hai. It is an album of humorous musical interpretation of jokes and reflects a tongue in cheek view of today's materialistic and other absurdities of life.
Sung and composed by Vihan- Akask it includes poets like Shail Chaturvedi, Vinoo Mahendra and Vishal Chaturvedi. While other albums include a compilation of memorable Ghazals sung by some most popular singers of their music genre, a collection of specific genre songs from various movies of legendary Raj Kapoor songs, and a compilation of some best-known devotional songs.
Talking about this special tie up Mr. Pradeep Dixit, CEO ETC Networks Ltd. says, "The deal reaffirms the belief that etc 's strong Bollywood focus approach is best suited to reach the music lovers of the country.
Both etc and HMV believe that this tie up will enable us to provide our audience an opportunity to buy their kind of music and open up a highly lucrative source of revenue. For us it makes prefect sense to join hands with Saregama HMV as it has a catalogue that cover almost all the genre of music, something that is reflected in our programming policy."